Technical SEO
Technical SEO covers everything that determines whether search engines can reach, render, index and trust your pages.
In detail
It includes status codes, redirects, HTTPS, canonical tags, robots directives, sitemaps, mobile rendering and page speed.
Technical problems are usually the highest-value work available because they block otherwise good pages entirely, and because they are unambiguous — a 500 response is not a matter of opinion.
Example
A campaign page returning HTTP 500 cannot rank at all until the response is fixed or redirected.
Why it matters
Content quality is irrelevant on a page that cannot be fetched or is excluded from the index.
Common mistakes
- Auditing content while leaving broken responses in place.
- Copying a canonical URL across templates so pages point at the wrong original.
Related questions
Related articles
- SEO Basics: 10 Things Every Business Website Should Get Right
A practical checklist covering the fundamentals, with how to check each one and what a failure looks like.
Related guides
- The Complete SEO GuideGuide
A cornerstone guide to organic search: technical foundation, on-page work, content, internal linking, authority and measurement — in the order that pays off.
Related terms
- Indexability
Indexability is whether a page is eligible to be stored in a search engine's index and shown in results.
- Canonical URL
A canonical URL is the version of a page you declare as the original when the same content is reachable at several addresses.
- Robots.txt
Robots.txt is a file at the root of a domain that tells crawlers which paths they may request.
- XML Sitemap
An XML sitemap is a file listing the URLs you want search engines to know about, used as a discovery source.
- Core Web Vitals
Core Web Vitals are Google's metrics for loading performance, interaction responsiveness and visual stability.
Related questions
- What does Hamatra actually check?
Hamatra crawls the site the way a search engine would and reports on technical SEO, content, on-page metadata, site structure, search and AI readiness, indexability and internal linking, plus broken links found during the same crawl.
- How can I improve my Google ranking?
Start by removing the reasons a page cannot rank at all: error responses, accidental noindex directives, wrong canonical URLs, pages no internal link points to.