Prepared by Morrow & Finch
Website Performance Review — Northstar Studio
northstar-studio.example · 8 pages analyzed · 10 September 2026
Prepared for the Northstar Studio team by Morrow & Finch. This review covers your full public site: what is working well, what is costing you visibility today, and the fixes we recommend in priority order. Start with the highlighted priorities — the detailed technical evidence follows further down for your development team. This is a sample report shared for demonstration purposes and does not describe a real business.
Weighted across every check run on northstar-studio.example
Technical SEO
46
100% served over HTTPS · 100% declare a canonical URL
On-page metadata
100
7/7 usable titles · 7/7 usable meta descriptions
Content
68
4/7 pages over 300 words · 496 words on average
Site structure
79
6/7 pages with exactly one H1 · 7 images without alt text
Search & AI readiness
61
4/7 pages expose structured data
Indexability & internal linking
86
6/7 pages are indexable · 6/7 have 3+ internal links
Technical SEO is the weakest area at 46/100 and represents the biggest immediate opportunity; On-page metadata is already the strongest at 100/100.
Pages crawled
8
1 failed to load
Critical issues
1
Fix these first
Warnings
6
Worth addressing this month
Checks passed
6
Signals already in good shape
Indexable pages
86%
6 of 7 crawled pages
Structured data
57%
4 of 7 pages
Metadata complete
100%
7 titles · 7 descriptions
Average words / page
496
Above the thin-content floor
northstar-studio.example scores 58/100 overall across 7 crawled pages, with 1 critical and 6 warning-level issues.
Biggest wins
- Pages use HTTPS
- robots.txt is available
- XML sitemap was discovered
- Mobile viewport is configured
- Clear business and contact signals
- Social sharing titles are present
Biggest problems
- A campaign page returns a server error1 page
- Broken internal links create dead ends3 pages
- A valuable guide is blocked from indexing1 page
- Resource pages do not answer the search intent fully2 pages
- An external reference no longer exists1 page
- Important pages lack useful search descriptions2 pages
What stands out
- Service pages are strong, but the resources section has repeated metadata and thin copy.
- Three broken internal links interrupt important paths from services to conversion pages.
- Structured data is concentrated on the homepage rather than supporting every key page.
Recommended next steps
- 1
A campaign page returns a server error
Visitors and crawlers cannot access the page, so its content cannot rank or convert.
Restore the page or permanently redirect it to the closest relevant destination.
Affects 1 page
- 2
Broken internal links create dead ends
Broken paths waste crawl attention and stop visitors before they reach useful content.
Update each source link to a live destination or remove it.
Affects 3 pages
- 3
A valuable guide is blocked from indexing
Search engines are explicitly told not to show this page in results.
Remove the noindex directive after confirming the guide should be discoverable.
Affects 1 page
- 4
Resource pages do not answer the search intent fully
Thin pages have less evidence to demonstrate relevance and expertise.
Expand the pages with original guidance, examples, and clear next steps.
Affects 2 pages
Where the problems are
1 critical-severity issue type dominates the findings list — start there.
2 of 7 pages score 80 or above, while 0 fall below 45 and need direct attention.
/resources/guide carries the most problems (7 issues) and should be fixed first.
1 finding sits in the high-impact / low-effort corner — these pay back fastest.
From crawled to fully optimized
50% of discovered pages make it all the way to structured data — every drop-off between stages is lost search and AI visibility.
Strongest pages
These pages already meet most checks — use them as the internal template for the rest of the site.
Broken links
Internal and external links were checked for error responses as part of this analysis.
4 of 4 broken links
| Type | Actions | ||||
|---|---|---|---|---|---|
| https://research.example/retired-study | Industry research | https://www.northstar-studio.example/resources/guide | 404 | External | |
| https://www.northstar-studio.example/old-services | Explore our services | https://www.northstar-studio.example/resources | 404 | Internal | |
| https://www.northstar-studio.example/pricing-old | View packages | https://www.northstar-studio.example/resources/guide | 404 | Internal | |
| https://www.northstar-studio.example/work/archive | Earlier projects | https://www.northstar-studio.example/work | 404 | Internal |
Findings
Technical SEO
Content
Search & AI readiness
Checks that passed
- Pages use HTTPS
- robots.txt is available
- XML sitemap was discovered
- Mobile viewport is configured
- Clear business and contact signals
- Social sharing titles are present
Pages analyzed
| Page | Status | Issues | Score |
|---|---|---|---|
| 200 | 1 | 88 | |
| 200 | 2 | 82 | |
| 200 | 3 | 74 | |
| 200 | 3 | 69 | |
| 200 | 6 | 51 | |
| 200 | 7 | 47 | |
| 200 | 2 | 78 | |
| Server error | 8 | — |