Off-Page SEO
Off-page SEO covers signals from outside your site, above all links and mentions from other credible sources.
In detail
Editorial links from relevant sites remain a strong signal of significance, because they are hard to fabricate at scale.
Bought links and mass directory submissions are the opposite: cheap, patterned and detectable.
Example
An industry publication citing your original research and linking to the source page.
Why it matters
For competitive commercial terms, on-page work alone often cannot close the gap.
Common mistakes
- Buying links instead of producing something worth citing.
- Ignoring unlinked brand mentions that could be converted.
Related questions
Related guides
- The Complete SEO GuideGuide
A cornerstone guide to organic search: technical foundation, on-page work, content, internal linking, authority and measurement — in the order that pays off.
Related terms
- Backlinks
Backlinks are links from other websites to yours, used by search engines as one signal of a page's significance.
- E-E-A-T
E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness — the qualities Google's raters use to judge content quality.
- SEO
SEO (search engine optimisation) is the work of making a site crawlable, understandable and useful enough to appear in unpaid search results.
Related questions
- How long does SEO take?
Technical fixes can change results quickly: a page that was blocked from indexing or returning an error can reappear in search within days of being crawled again.