E-E-A-T
E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness — the qualities Google's raters use to judge content quality.
In detail
It is not a score in the algorithm; it is a description of what good sources look like. Made concrete, it means named authors with relevant background, first-hand detail, sources for claims and visible contact information.
It matters most where bad advice causes harm: money, health, legal and safety topics.
Example
An article that names its author, explains their relevant experience and links the data behind its claims.
Why it matters
Both search engines and AI answers prefer sources that can be attributed and verified.
Common mistakes
- Anonymous content on topics that require credibility.
- Inventing credentials or statistics to look authoritative.
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