Meta Title
The meta title (title tag) is the page's title in the browser tab and, usually, the clickable headline in search results.
In detail
It should state the specific subject of the page in the reader's language, front-load the distinguishing words, and stay short enough not to be cut off — roughly 60 characters.
Search engines sometimes rewrite titles, but a precise one is rewritten less often.
Example
"Google Ads: 10 common mistakes that waste budget | Hamatra".
Why it matters
It is the single strongest on-page relevance signal and the main driver of click-through from results.
Common mistakes
- Identical titles across many pages.
- Brand-first titles that hide the subject.
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Related terms
- Meta Description
The meta description is a short summary of a page that search engines often show beneath the title in results.
- On-Page SEO
On-page SEO is the work done inside a page: title, meta description, headings, copy, images and internal links.
- CTR
CTR (click-through rate) is the share of impressions that resulted in a click.
Related questions
- How can I improve my Google ranking?
Start by removing the reasons a page cannot rank at all: error responses, accidental noindex directives, wrong canonical URLs, pages no internal link points to.