Meta Description
The meta description is a short summary of a page that search engines often show beneath the title in results.
In detail
It is not a ranking factor, but it influences whether the result is clicked. Around 150 characters, specific, and matching what the page delivers.
Missing or duplicated descriptions hand control of the snippet to the search engine.
Example
"A practical checklist of the ten things every business site should get right, with how to check each one."
Why it matters
It is your only influence over how the result reads once it has been ranked.
Common mistakes
- Leaving it empty on important pages.
- Reusing one description site-wide.
Related questions
Related articles
- SEO Basics: 10 Things Every Business Website Should Get Right
A practical checklist covering the fundamentals, with how to check each one and what a failure looks like.
Related terms
- Meta Title
The meta title (title tag) is the page's title in the browser tab and, usually, the clickable headline in search results.
- On-Page SEO
On-page SEO is the work done inside a page: title, meta description, headings, copy, images and internal links.
- CTR
CTR (click-through rate) is the share of impressions that resulted in a click.
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