Internal Linking
Internal linking is the network of links between your own pages, which helps discovery, distributes importance and explains topics.
In detail
A page with no internal links pointing to it is effectively hidden, however good it is. Descriptive anchor text tells engines and readers what to expect.
Structured internal linking is how topic clusters work: a cornerstone guide links to detail pages, and those link back.
Example
An AI search article linking to the GEO glossary entry and to the AI SEO guide, with both linking back.
Why it matters
It is fully under your control and one of the cheapest ways to improve discovery and relevance.
Common mistakes
- Publishing orphan pages nothing links to.
- Generic anchors like "click here" or "read more".
Related questions
Related articles
- How to Get Your Website Found in AI Search Results
A practical sequence for becoming a source AI answers can retrieve, quote and attribute — starting with the things that block you entirely.
Related guides
- The Complete SEO GuideGuide
A cornerstone guide to organic search: technical foundation, on-page work, content, internal linking, authority and measurement — in the order that pays off.
Related terms
- Indexability
Indexability is whether a page is eligible to be stored in a search engine's index and shown in results.
- On-Page SEO
On-page SEO is the work done inside a page: title, meta description, headings, copy, images and internal links.
- Backlinks
Backlinks are links from other websites to yours, used by search engines as one signal of a page's significance.
- Broken Link
A broken link points at a URL that returns an error, most often 404 (not found) or a server error.
Related questions
- How can I improve my Google ranking?
Start by removing the reasons a page cannot rank at all: error responses, accidental noindex directives, wrong canonical URLs, pages no internal link points to.
- How can a website become visible in AI search?
Make sure the pages can be fetched and indexed, then make each page easy to quote: one clear topic, a direct answer early, descriptive headings, and facts stated plainly rather than implied.