Search Campaign
A search campaign shows text ads in search results based on the queries people type.
In detail
It captures existing demand, which is why it usually has the clearest measurable return of any campaign type.
Structure by intent and margin, and control matching with match types and negative keywords.
Example
A campaign for "buy" queries kept separate from one for research queries, each with its own budget.
Why it matters
It is the campaign type most directly comparable to organic search performance.
Common mistakes
- Relying on broad match without negatives.
- One campaign covering every product and intent.
Related questions
Related articles
- Google Ads: 10 Common Mistakes That Waste Your Budget
The recurring reasons paid search budgets disappear without results — and the fix for each one.
Related guides
- The Complete Google Ads & SEA GuideGuide
Paid search from first principles: account structure, keywords and match types, ads, landing pages, bidding, tracking and profitability.
Related terms
- Google Ads
Google Ads is Google's advertising platform for search, shopping, display, video and Performance Max campaigns.
- Performance Max
Performance Max is a Google Ads campaign type that automatically distributes ads across Google's channels using supplied assets and goals.
- Remarketing
Remarketing shows ads to people who have already interacted with your site or content.
Related questions
- How does Google Ads work?
You create campaigns targeting keywords, audiences or product feeds, and set a budget and bidding strategy. When someone searches, Google runs an auction.