Keyword Research
Keyword research is the process of finding the searches your audience makes and deciding which ones a page should target.
In detail
The useful output is not a list of phrases but a mapping: one intent per page, with the wording people actually use.
Volume matters less than intent and fit. A low-volume query with clear buying intent often outperforms a broad informational one.
Example
Choosing "google ads audit checklist" for a practical article and "google ads management" for a service page.
Why it matters
It prevents two expensive mistakes: writing pages nobody searches for, and having several pages compete for the same query.
Common mistakes
- Targeting the same keyword with multiple pages.
- Ignoring the intent behind a phrase and answering the wrong question.
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Related terms
- Search Intent
Search intent is what a person actually wants when they type a query: to learn, to compare, to find a specific site, or to buy.
- SERP
A SERP (search engine results page) is what a search engine returns for a query, including ads, AI answers and result features.
- On-Page SEO
On-page SEO is the work done inside a page: title, meta description, headings, copy, images and internal links.
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